Who We Are
TEDxSt Pete Women is an annual locally organized event, officially licensed by TED and part of the global TEDxWomen initiative.
We are dedicated to sharing powerful ideas that help women—and our broader community—flourish in every dimension of life.
Welcome to
TEDxSt Pete Women!
Our city, St. Petersburg, Florida, is a vibrant hub where coastal charm meets urban innovation, and where a thriving arts scene blends seamlessly with entrepreneurial spirit. It's here, amidst our beautiful waterfront and dynamic culture, that TEDxSt Pete Women finds its home, embodying the spirit of progress and the power of a connected community. This remarkable city stands as a testament to its residents' unwavering commitment to positive change and flourishing.
In the spirit of TED's mission of "ideas worth spreading" to local communities around the globe, TEDx brings people together to share an inspirational event experience. TEDxSt Pete Women draws together the curious minds eager to explore, question, and innovate within our very own city. This independently organized event, led by Montrella Cowan and supported by a team of volunteers, is dedicated to creating an unforgettable gathering of thought leaders and visionaries right here in St. Pete.
TEDxSt Pete Women sparks meaningful conversations and builds strong bonds that extend far beyond the event day. With speakers from all walks of life, we create a powerful mix of ideas, pushing everyone to think in new ways and take bold steps towards their Golden Age of Greatness: Flourishing in Health, Wealth, and Happiness. Join us in St. Pete, at the intersection of inspiration and possibility, and be part of a movement that is shaping the future by engaging with the ideas of today.
About the TEDxSt Pete Women Organizer and TEDx Curator Montrella Cowan
Montrella Cowan is the dynamic force behind TEDxSt Pete Women and TEDxSt Pete, passionately empowering others to shine. An award-winning international TEDx speaker, she’s also a 7-figure business coach and captivating keynote speaker.
As a licensed therapist and CEO of Affinity Health Affairs, Montrella is a recognized mental health thought leader. She guides entrepreneurs to turn speaking talents into thriving, high-impact businesses, driving real results. Her proprietary Profit Performance Propeller™ framework helps Fortune 500 companies achieve unparalleled, sustainable growth.
An eight-time international bestselling author, including the USA Today Bestseller Game On: Leaders Who Last, Montrella expertly blends emotional wellness and financial empowerment with over 15 years of experience. Her clear mission: to ignite true fulfillment in high-performing professionals who often feel isolated despite their success. She believes true success means thriving in every aspect of life.
Montrella’s inspiring journey and profound insights have been featured in Essence, Radio One, FOX, the Washington Post, and many other media outlets. She’s also shared stages with luminaries like Les Brown. Originally from Brooklyn, New York, this proud mother tirelessly works with local partners to transform bold ideas into tangible tools for change for the St. Pete community and beyond. When she’s not reshaping businesses and minds, she enjoys reading, traveling, and dancing.
About TEDx
x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
About TED
TED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.
TED began in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. In addition to the hundreds of TED Talks curated from our annual conferences and published on TED.com, we produce original podcasts, short video series, animated educational lessons (TED-Ed) and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, more than 3,000 independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyze more than $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilize a movement for a net-zero future. View a full list of TED’s many programs and initiatives.
TED is owned by a nonprofit, nonpartisan foundation. Our aim is to help create a future worth pursuing for all.
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